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Guide · Pricing · Beginner

Car detailing packages: build a menu customers can compare

Define the result, work, limits, time, and approval rule for each package. Then test the menu against one inspected car.

A person wipes a car windshield with a cloth.
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A car detailing package passes when a customer can compare the result, work, limits, time, and approval rule before booking. Build no more than 3 headline packages. Give each package one clear job. Keep condition surcharges and optional add-ons separate from the base scope.

Download the complete package builder CSV or plain-text worksheet. Use one row or section for each package. Replace every hypothetical input with your own inspected scope and recorded time.

Start with the customer result

Name the result in plain words. A customer should know what changes after the service. Use a result such as clean interior, washed exterior, or interior and exterior maintenance. Avoid promises about permanent stain removal, paint correction, or a perfect finish unless the scope and inspection support that promise.

The Federal Trade Commission says advertising claims must be truthful and supported. Price and service features are material claims. Put a condition beside the claim when the condition changes what the customer receives. Read the FTC small-business advertising guidance before you publish a menu.

Build three separate scopes

Each package needs an included task list and an excluded task list. State the vehicle or condition limit. State the booked time. State the starting-price rule. State when you inspect the car and how the customer approves changed scope. A package with a name and a price alone is an incomplete offer.

Package fieldWhat to writePass condition
Customer resultThe visible or agreed outcomeOne result is easy to understand
Included tasksThe work performed every timeA new worker can follow the list
Excluded tasksWork that needs a separate quoteThe exclusions cover likely scope changes
Vehicle or condition limitSize, soil, damage, or access limitThe limit can be checked before booking
Booked timeThe time reserved for the packageThe time fits your actual job records
Starting-price ruleThe condition for the displayed starting priceThe price applies to a real stated case
Inspection pointWhen you confirm condition and accessThe inspection happens before extra work
Approval ruleHow a scope or price change is acceptedWritten approval exists before changed work

Keep the package names parallel. For example, use Maintenance, Interior Reset, and Full Detail. Do not make one name describe a result, another describe a product, and a third describe a discount. Parallel names make the choice easier to check.

Separate base work, add-ons, and surcharges

A base package is the work every customer receives at the displayed starting price. An optional add-on is a separate task the customer can request. A condition surcharge is a separate charge triggered by a stated condition that increases the base work. Use one term for each meaning.

  • Base package: wash, dry, outside glass, and wheel faces for the stated vehicle and condition.
  • Optional add-on: an approved spray protection step that the customer can choose for an added charge.
  • Condition surcharge: an added charge for heavy pet hair or excess soil after inspection confirms the condition.
  • Excluded work: paint correction, bodily-fluid cleanup, mold remediation, or repair work that needs another process or specialist.

Put a changed scope on the quote before work starts. The first paid detail checklist gives the inspection order. Pause when the car needs work outside the agreed package. Describe the added task, price, and time. Record the customer's approval.

Use a real starting-price rule

A starting price needs a real starting case. Write the vehicle type, condition, included work, booked time, and service area that the price covers. Use your own cost and pay check to set the floor. The displayed amount must be a price you will honor for the stated case.

Use the services and pricing page for the fixed launch sequence. Run a booked-time check: package time plus travel, setup, and cleanup must fit the hours you can schedule. If it does not fit, reduce the scope or change the booked time before publishing.

The FTC bait-advertising guide describes an insincere offer. It also covers services the business does not intend to sell under the stated terms. Keep the starting case available. Read the eCFR advertising guide for the rule text.

Use the price-sheet guide when you need a document with vehicle-size columns, terms, and price entries. This package method defines the service scope that belongs behind each menu choice.

Worked example: three hypothetical packages

The inputs below are hypothetical. Replace each one with your own service records, scope, and price check. The names and tasks show the structure. They do not set a market price.

PackageResult and included workLimit and booked timeStarting-price rule
MaintenanceWashed exterior, wheel faces, dry, and outside glassHypothetical standard sedan with light soil; 2 hoursHypothetical starting price applies after photos confirm light soil
Interior ResetVacuum, hard surfaces, inside glass, and light spot treatmentHypothetical sedan with ordinary use; 3 hoursHypothetical starting price excludes heavy pet hair and bodily fluids
Full DetailMaintenance and Interior Reset scopes togetherHypothetical sedan with light soil; 5 hoursHypothetical starting price applies after inspection confirms both scopes fit

The Maintenance package has one exterior result. The Interior Reset package has one interior result. The Full Detail package combines the two defined scopes. A large vehicle, heavy soil, or extra work triggers the inspection and approval rule.

Check the menu against local alternatives

The Small Business Administration recommends comparing competitors by service, customer segment, and market. Review local menus for the same service area. Record the included tasks, condition limits, time claims, travel policy, and customer choice. Do not copy a name, scope, or price without checking whether it fits your work. Read the SBA market-research guidance for the comparison method.

A lower price can cover less work. A higher price can include a different result or more booked time. Compare like with like. Record the date of every local menu check because services and conditions change.

Run the pre-publish package check

  1. Write the customer result in one sentence.
  2. List every included task and every excluded task.
  3. State the vehicle, condition, access, and service-area limits.
  4. Record the booked time from a real job or label it hypothetical.
  5. Write the starting-price case and keep that case available.
  6. Name the inspection point before any extra work begins.
  7. Define each add-on and condition surcharge as a separate line.
  8. State how the customer gives written approval for changed scope.
  9. Compare the same scope with current local alternatives.
  10. Run the price and booked-time checks, then record the result.

The menu passes when every package answers the same decision questions. If one package hides its limits or time, revise it before publishing. Use the CSV or worksheet to keep the record.

Put the approved packages into a menu

The Detail Compass menu builder supports up to 3 packages with one price for each package. It does not replace the scope check. Calculate each package from its own time and cost inputs, save the check, then enter the approved scope and price.

Keep the package record with the customer's quote. After the job, log the actual time, changed work, add-ons, and return visits. Update the scope when the same condition causes repeated changes. A package is ready when the record survives a real inspection.

Sources

  • Advertising FAQ's: A Guide for Small Business — U.S. Federal Trade Commission. Checked 2026-09-19. Truthful and non-deceptive service advertising, support for material claims such as price and features, and clear qualifying disclosures near the claim.
  • Market research and competitive analysis — U.S. Small Business Administration. Checked 2026-09-19. Comparing competitors by service, customer segment, and market when assessing a business offer.
  • 16 CFR Part 238: Guides Against Bait Advertising — Electronic Code of Federal Regulations, Federal Trade Commission rule text. Checked 2026-09-19. The requirement that an advertised offer represent a genuine offer to sell the advertised service under the stated conditions.

About Elena Mercer

Elena brings nine years of detailing experience to guides on equipment, pricing, and starting a business.

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