By Elena Mercer
A card passes when a customer can tell what you do and how to contact you. Put the service, area, contact method, and one next action on the card. Leave out anything you cannot support or deliver.
Download the business-card copy layouts. Replace every bracketed field before printing.
Put the booking facts first
Use your approved business name, one service description, service area, phone or booking URL, and a short action. A customer should not need to decode a logo to find the booking path.
| Card area | What to include |
|---|---|
| Front | Business name, one service, and service area. |
| Back | Phone, booking URL, and one action such as “Request a quote.” |
| QR code | A tested URL that opens the same booking page. |
Use three short layouts
- Service first: “Mobile maintenance wash | [Area] | Request a quote: [URL]”.
- Area first: “[Area] mobile detailing | [Phone] | See services: [URL]”.
- Referral first: “Referred by [Name] | Exterior and interior detailing | [Phone]”. Use the named referrer only with their agreement and when the statement is true.
Keep claims specific
The Federal Trade Commission says advertising claims must be truthful, supported, and not deceptive. Do not print “scratch-free,” “certified,” “insured,” “eco-safe,” or a local ranking claim unless the exact claim is true and documented.
Test the destination
Open the card URL on a phone before you print. Check that the page gives the same business name, service area, contact method, and request path. If you use a QR code, scan it on a second device and record the tested date.
Use the business name worksheet before printing a name. Use the enquiry log to record where the card produced an enquiry.
Sources
- Advertising FAQ's: A Guide for Small Business — Federal Trade Commission. Checked 2026-09-21. Supports the instruction to use truthful, supported business-card claims.
- SBA local assistance — U.S. Small Business Administration. Checked 2026-09-21. Supports use of local small-business assistance for marketing and business setup questions.
About Elena Mercer
Elena brings nine years of detailing experience to guides on equipment, pricing, and starting a business.
Meet Elena and read her guides