DETAILING ADVERTISING TEST LOG

Offer and condition limit:
Service area and customer group:
Channel:
Start date / end date:
Total spending limit:
Amount spent:
Enquiries:
Quotes:
Bookings:
Cost per enquiry: spend divided by enquiries. If enquiries are zero, record “0 enquiries”; do not calculate cost per enquiry.
Cost per booked job: spend divided by bookings. If bookings are zero, record “0 bookings”; do not calculate cost per booked job.
Decision: repeat / change / stop.